We are marketing in a changing world.
1 Day. 7 Sessions. Coffee. Curds. Unlimited Collabs.
We see you over there.
You’re growing a small business, wearing the marketing hat by default.
You are a creator / creative working with a handful of clients.
You're on the PR/Communications team.
You are part of a small marketing team.
You’re a marketing department of one.
You’re growing a small business, wearing the marketing hat by default. You are a creator / creative working with a handful of clients. You're on the PR/Communications team. You are part of a small marketing team. You’re a marketing department of one.
We’ve been in your shoes, expected to plan, manage, and do all the things in the marketing function, with little budget direction, uncertain leadership support, and pressure to keep up with quickly changing tools and technology.
Your Roadmap 2024 Experience will help you:
Build your own marketing roadmap
Give you the tools and skills to gain buy-in and communicate your strategies
Show you actionable ways to make progress toward reaching business goals
Plus Happy Hour!
What is Roadmap?
This is your plan toward growing your business and staying competitive in a quickly changing market.
Roadmap 2024 is a one-day marketing and communications conference chocked full of practical, expert sessions for marketing, PR, social media, and creative professionals to learn best practices across multiple disciplines so they can level-up their game going into 2025.
We’re Getting Shit Done (GSD).
Each session of the Roadmap conference includes actionable, real-life tips and tactics you can implement right away. You’ll walk away with an action plan you can use tomorrow.
Produced by Industry Leaders.
Roadmap 2024 is produced by Four Peas Consulting, Daredevil Consulting, and Double Forte, three leading agencies who have come together to fill a huge learning and development gap for marketing professionals in Western Wisconsin.
Speakers include:
Ted Rogers
Calley O’Neil
Alexandra Robinson
Lee Caraher
Justin Vajko
Erin Trowbridge
Benny Anderson
Sara Larsen
Megan Effertz
Ryan Nelson
and more.
Who’s Coming With?
Roadmap is intended to be different.
Hosted by your industry peers (Hello, fellow marketers and communicators!)
Fully celebrates our Midwesternness of friendly hellos, swapping stories, and solving problems by working hard
Brings students and industry veterans together to learn from each other
Connects the creative community to support a new definition of “the marketing team”
Our agenda reflects it…
Knowledgable speakers from around the region who have put in the work.
Open networking for those who have mastered the 30-minute Midwest goodbye.
Beer ‘N Curds Happy Hour to debrief and relax with your team or with new friends.