We are marketing in a changing world.

Learning & having fun together are the best ways to keep up!

What is Roadmap?

This is your plan toward growing your business and staying competitive in a quickly changing market.

Roadmap 2025 is a one-day marketing and communications conference chocked full of practical, expert sessions for marketing, PR, social media, and creative professionals to learn best practices across multiple disciplines so they can level-up their game going into 2025.

We’re Getting Shit Done (GSD).

Each session of the Roadmap conference includes actionable, real-life tips and tactics you can implement right away. You’ll walk away with an action plan you can use tomorrow.

Produced by Industry Leaders.

Roadmap 2025 is produced by Four Peas Consulting, Daredevil Consulting, and Double Forte, three leading agencies who have come together to fill a huge learning and development gap for marketing professionals in Western Wisconsin.

Upcoming events

  • Mid-Year Meetup

    Thursday, April 24 | 3-5 p.m.
    Eau Claire Country Club
    828 Club View Ln, Altoona, WI

    We couldn’t possibly go another year without spending time with you! Come learn, network, and hang out with others in the marketing and communications profession.

  • Save the Date

    Thursday, October 9 | 9 a.m.-4 p.m.
    The Lismore Conference Hall
    333 Gibson St. Eau Claire, WI

    Get in - we’re doing it again! We loved connecting with other professionals while we learned together. Join us for the second year of Roadmap.

We see you over there.

You’re growing a small business, wearing the marketing hat by default.

You are a creator / creative working with a handful of clients.

You're on the PR/Communications team.

You are part of a small marketing team.

You’re a marketing department of one.

You’re growing a small business, wearing the marketing hat by default. You are a creator / creative working with a handful of clients. You're on the PR/Communications team. You are part of a small marketing team. You’re a marketing department of one.

We’ve been in your shoes, expected to plan, manage, and do all the things in the marketing function, with little budget direction, uncertain leadership support, and pressure to keep up with quickly changing tools and technology.

Your Roadmap 2025 Experience will help you:

  • Build your own marketing roadmap

  • Give you the tools and skills to gain buy-in and communicate your strategies

  • Show you actionable ways to make progress toward reaching business goals

2025’s Schedule is in the Works!

Currently Seeking 2025 Speakers!

Who’s Coming With?

Roadmap is intended to be different.

  • Hosted by your industry peers (Hello, fellow marketers and communicators!)

  • Fully celebrates our Midwesternness of friendly hellos, swapping stories, and solving problems by working hard

  • Brings students and industry veterans together to learn from each other

  • Connects the creative community to support a new definition of “the marketing team”

Our agenda reflects it…

Knowledgable speakers from around the region who have put in the work.

Open networking for those who have mastered the 30-minute Midwest goodbye.

Beer ‘N Curds Happy Hour to debrief and relax with your team or with new friends.