Roadmap Conference Launches
For the first time, Western Wisconsin’s marketing and communications professionals are getting a conference designed exclusively for them, packed with actionable strategies and innovative ideas to drive success in 2025. Roadmap 2024, the Midwest’s most practical marketing and communications event, takes center stage at the Lismore Hotel in Eau Claire on October 10th.
Roadmap 2024 is packed with a powerhouse lineup of expert presenters who will arm marketing and communications professionals with winning strategies, the latest AI advancements, and innovative tactics to elevate their brand’s reputation. Attendees will walk away from this dynamic one-day conference fully equipped to supercharge their results in 2025.
“We are all marketing in a rapidly changing world, and the strategies and tactics that used to work aren’t as effective anymore,” said Erin Trowbridge, CEO of Four Peas Consulting. “In our inaugural year, we’ve put together an agenda with engaging speakers who are doing this work daily. The goal is to equip attendees with the skills they need to succeed in today’s dynamic landscape.”
Keynotes and workshop sessions are designed to help professionals navigate the new marketing ecosystem so they can use it to their advantage and help their clients and businesses grow. Workshop topics range from marketing strategy to how to use AI, designing organic and paid social media marketing campaigns to building online communities, implementing a thought leadership program to promoting successful events, and how to work with the media to generate business on LinkedIn.
Speaker and attendee updates will be posted regularly on the website and Facebook page.
“All expert presenters, all actionable presentations, no wasted time, and definitely no wondering how ‘that person’ was chosen to present,” promised Benny Anderson, president of Daredevil Consulting. “And of course, it’s a real Midwest event – practical and hands-on, fueled by donuts, cheese curds, beer and other regional beverages, and all about creating a neighborhood of experts who get together to share and have some laughs too.”
Roadmap also aims to bring together senior, mid, and entry level professionals for collaboration, mentorship, and connection opportunities.
The first of what will become an annual event, Roadmap 2024 is collaboration of Daredevil Consulting, Double Forte, and Four Peas, three local marketing agencies known for driving great results for their wide-ranging clients. With a shared philosophy of “getting sh*t done,” the three agencies have come together to fill a huge learning, development and networking gap for marketing professionals in Western Wisconsin.
“This region is full of talented marketing, social media, communications, public relations, branding, and advertising professionals—working in agencies, consultancies, and in-house at companies of all sizes – who don’t have a community or conference of their own,” added Lee Caraher, president of Double Forte. “With our 2024 conference, we are getting the ball rolling to bring these great professionals together and help create an active, collaborative community.”
The all-day conference is $285 and includes access to all the presentations, breakfast, lunch and curds and beer.